Solutions

What Is Local SEO?

Local Search Engine Optimization (SEO) is a strategy designed to enhance your business's visibility in local search results on Google and other search engines. At our agency, we specialize in elevating the online presence of small to medium-sized businesses within their specific local markets.
Local SEO focuses on optimizing both your website and your Google My Business (GMB) profile to appear in the map pack (also known as the snack pack or 3-pack) and in organic search listings. This approach is crucial for businesses aiming to attract more local web traffic and leads.

Who Benefits from Local SEO?

Local SEO is invaluable for any local business seeking to increase its web traffic and capture more leads. Many businesses have a GMB listing, yet few achieve top positions in the map pack, where the majority of leads are generated, standing out distinctly from paid Google Ads and traditional organic listings.
Businesses particularly suited for a local SEO boost include law firms, plumbers, tree removal services, junk removal companies, pest control services, chiropractors, dentists, surgeons, house cleaning services, I.T. services, electricians, roofers, and HVAC companies. If your GMB profile isn't ranking in the top three map pack positions or if your website isn't reaching the first page for your targeted keywords, a strategic local SEO campaign can significantly benefit your business.

Our Effective Local SEO Strategies

Our campaigns start with comprehensive keyword research to identify the most relevant and high-intent keywords for your business. We then implement a series of core SEO tactics, executed weekly, monthly, and quarterly, to enhance your website and GMB profile's rankings. These include:

• Technical SEO: We begin with a technical audit of your website to identify and resolve issues hindering your local search performance. This step ensures a solid foundation for our subsequent content marketing efforts.

• Content Media Assets: We create and publish optimized articles on your website to establish your business as a credible solution for Google's users. Sharing these on social media, linking back to your site, and including GMB information, further supports your local SEO.

• On-Page SEO: Rigorous optimization ensures that each service page and blog post targets your chosen keywords effectively, adhering to best practices for local SEO.

• Backlink Acquisition: Building your website's domain authority through backlinks from reputable sites is key to surpassing competitors in local search rankings.

• Google Maps SEO: Optimizing your GMB listing for accurate categories, contact information, and more, alongside building citations, helps secure a top position in the map pack.

Local SEO Pricing

Our local SEO services are competitively priced, averaging around $950 per month, with the final cost depending on your website's current status and the competitiveness of your industry. Contact us for a personalized quote.

Hiring a Local SEO Expert

Choosing the right local SEO agency can be daunting. For insights into what to expect from an effective SEO campaign and tips on selecting a reputable consultant, we recommend watching Google's Maile Ohye discuss the essentials of hiring an SEO agency.

Beyond Local SEO: Embracing Paid Search

Considering the time it takes for SEO efforts to bear fruit, we also recommend pay-per-click Google Advertising as a faster lead generation strategy. Whether you're interested in focusing on SEO, PPC, or a combination of both, let's discuss how we can enhance your digital marketing strategy in 2024!